Posts Tagged ‘Electronic Arts’

U2 has Beatles envy.

Wednesday, October 14th, 2009

Bono still wears stupid looking shades.

Last month’s release of The Beatles: Rock Band inspired more than just renewed interest in the Fab Four’s storied legacy; it also left U2 wondering how they let a promising opportunity to sell out yet again slip through their fingers.

According to USA Today Bono and company were approached last year by video game publisher Electronic Arts to produce a U2 centric product, but feared technology had not advanced enough to fully capture their air of superiority.

“What the Beatles have done, where the animation is much more representative of them, is what we’re interested in, rather than the one-size-fits-all animation,” bassist Adam Clayton said. “We didn’t want to be caricatured.”

Although the beloved Irish rockers were quick to dismiss EA’s proposal, Clayton insinuated U2 wouldn’t be as hesitant the second time around.

“We definitely would like to be in there,” he said. “But we felt some of the compromises weren’t what we wanted. That could change. I love the idea that that’s where people are getting music and we’d love to be in that world. We’ll figure something out.”